Political Public Relation (Political PR) has grown from its humble beginnings in the 19th century to its grand role in contemporary politics. Unlike marketing and advertising, which seeks to match a product or service with a particular audience desire, public relation is aimed at building relationships with audience. A similar concept is that of political communication or Political Public Relations. This is the concept that communication holds a vital role in mediating messages between the Government/Organization/Political Parties/Political leaders and the Public.
A major part of political PR is Image building which is applied at Binoculars PR to all organizations as well as persons, it aims at establishing credibility and trust that may guarantee long term support without having to ask for understanding for each single decision and that enhances the chances the public relations messages are adopted by journalists. BINOCULARS PR is peculiar about image campaigns as it becomes particularly important to those who lack the desire to sort through the mass of materials and do the political job.
At BINOCULARS PR, campaigns are by Public Relation professional consultants who coordinate the activities of media, advertising, public relations and publicity. They understand both the new technologies and the unique requirements of campaigning, the whole campaigns are centered or image qualities of the candidate such as leadership, experience, integrity, independence, honesty, intelligence, and trustworthiness.
A Campaign team (which may be as small as one inspired individual or a heavily resourced group of professionals) will consider how to communicate the message of the campaign, recruit volunteers. Raise money. Campaign advertising draws on techniques from commercial advertising and propaganda. The avenues available to political campaigns when disturbing their messages id limited by the law, available resources, and the imagination of the campaigns participants.
These techniques are often combined into a formal strategy known as the campaign plan.
The plan takes account of a campaign’s goal message, target audience, and resources available. The campaign will typically seek to identify supports at the same time as getting its message across.
Campaign advertising by the use of media (newspapers, radio, television, etc.) to influence the decisions made for and by groups. These ads are designed by political consultants and the campaign’s staff.
The public media may run the story that someone is trying to get elected or to do something about such and such.
Mass meetings, rallies and protests
Holding protests, rallies Meetings, Seminars, Open Debates and other similar public events (if enough people can be persuaded to come) are very effective campaign tools. Holding mass meetings with speakers is powerful as it shows visually, through the number of people in attendance, the support that the campaign has.
Modern technology and Internet
The internet is now a core element of modern political campaigns. Communication technologies such as e-mail, web sites, podcasts and Social Media for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience. These Internet technologies will be used for cause-related fundraising, lobbying, volunteering, and community building, and organizing.
The campaign will bring the spotlight on the importance of using internet in new-age political campaigning by utilizing various forms of social media and new media (including Face book, YouTube and a custom generated social engine) to reach new target populations.
- Writing directly to members of the public (either via a professional marketing firm or, particularly on a small scale, by volunteers)
- By distributing leaflets or selling newspapers
- Through websites, online communities, and solicited or unsolicited bulk email
- Through a new technique known as Micro targeting that helps identify and target small demographic slices of voters
- Through a whistle-stop tour – a series of brief appearances in several small towns
- Hampering the ability of political competitors to campaign, by such techniques as counter-rallies, picketing of rival parties’ meetings, or overwhelming rival candidates’ offices with mischievous phone calls (most political parties in representative democracies publicly distance themselves from such disruptive and morale-affecting tactics, with the exception of those parties self-identifying as activist.
- Organizing political house parties
- Using endorsements of other celebrated party members to boost support (see coattail effect)
- Remaining close to or at home to make speeches to supporters who come to visit as part of a front porch campaign
- Vote-by-mail, previously known as ‘absentee ballots’ have grown significantly in importance as an election tool. Today, campaigns in most states must have a strategy in place to impact early voting
- Sale of official campaign merchandise (colloquially known as chum, in reference to the baiting technique) as a way of commuting a competitor’s popularity into campaign donations, volunteer recruitment, and free advertising.