Rural Marketing, Promotion & Events
Managing the vast diversity and scatteredness is often the biggest challenge for brands aiming to enter into the rural markets. Reaching out to the target audience entails cost which shoots up heavily when the target group is widely dispersed. Rural congregation points like Haats, Mandis and Melas etc. provide cost effective marketing venues for brands to engage a large no. of prospects at a single point. However, even at these congregation points there are regional nuances and variations in the way the prospects behave and any effective campaign needs to consider the same. We, at Binoculars specialize in designing and implementing Rural Marketing, Promotions and Event campaigns for a wide variety of clients and bring along with us rich source of learning and on ground understanding of these congregation points.